How Lux was inspired by Hollywood's latest technical innovation…
And how we efficiently scaled down this exciting and flexible production technique to make this a cost-effective reality for our clients.
Lux recently had the opportunity to work on a captivating project for Electimuss' latest perfume release, Gladiator Oud. Inspired by Hollywood's cutting-edge techniques, we employed our highly-efficient OLED panel to create a mesmerising and unforgettable visual experience at a previously unthinkable production price-point.
Electimuss sought to create an enticing and visually striking advertisement for their Gladiator Oud perfume that would captivate audiences and generate buzz. We managed to develop a unique and innovative approach that would allow us to create realistic and immersive visuals without incurring exorbitant costs. Drawing inspiration from Hollywood's advanced filmmaking techniques, we utilised our high-spec OLED panels as real-time backgrounds, this allowed us to film transfixing scenes with unparalleled creativity, flexibility, time-efficiency, and realism.
The magic of the OLED scene projection technology truly comes alive as the light from the vivid, dynamic scenes playing on the OLED panels reflects onto the product’s reflective surfaces and fractal through the transparent glass bottle. This creates mesmerising, almost ethereal effect that heightened the sense of immersion within the advertisement.
The use of OLED as the background brought numerous benefits to our product film production processes. Some of the key advantages include:
Enhanced creativity: The technology allows us to experiment with various visual elements, creating a unique and captivating visual experience for viewers.
Flexibility: It also provides us with the ability to quickly and easily modify background plates and lighting setups, resulting in a more streamlined production process.
Realism: With the lights from the panel being reflected by the product’s surfaces, we are able to create a highly realistic environment that seamlessly integrate with the on-screen scenery.
Cost-effectiveness: This technology eliminates the need to travel to real-life locations, allowing us to achieve realistic and immersive results right within the studio also enabling us to achieve Hollywood-level production quality at a previously unthinkable price-point.
By harnessing the power of this cutting-edge technology, Lux was able to create a visually stunning advertisement that not only showcased the Gladiator Oud perfume in the best possible light but also left a lasting impression on audiences. The project serves as a testament to our commitment to pushing the boundaries of creativity and technological innovation in video production.
