Lux Produced Our First Ever TV Ad
…as well as Big Potato Games’
We're thrilled to announce Lux just made our first appearance on TV! Lux created this charming 20 second advertisement for The Big Potato Games‘ Christmas product campaign that’s broadcasted on ITV during the holidays in 2022. We worked closely with the team from The Big Potato Games from pre-production planning to detailed set design and production process. With our inclusive studio hire and all in-house crew members and post-production specialists, we were able to produce broadcast level of products advertising video at a previously unimaginable price-point for companies liker Big Potato Games.
We partnered with styling expert Olivia Clifford to craft this warm, inviting Christmas set exclusively at our East London studio. Having our own 5000 sq.ft studio, we are able to create any set at ease. From painting the wall to fit in the desired environment to creating a realistic fireplace with projection, our detail orientated crew made sure everything on set was broadcast ready.
Compare to other studios, Lux has all the crew members in-house, this spares our clients the extra fee that usually associated with external crew hire. Our dedicated and multi-discipline videography team are trained to fill in various roles, this ensured a smooth and efficient production process at all stages.
Our Director of Photography, Lee Pattison, expertly lit the scene to match the environment brought the playful concept to life. Once filming was complete, our friendly and experienced post-production team worked closely with Big Potato Game’s Robin Garcia to make sure our edit and colour grading align with their needs and match with their delightful animations and soundtrack.
We are very proud of our unique cost-effective product film production services. Being able to bring Hollywood level of equipment into the smaller budget commercial advertising productions, we can help more brands like Big Potato Games who didn’t think they could afford shooting a TV advert with their budget. Lux is one of the leading product video and photographic studio in London, with over 25 years of extensive experience in lighting and composing for products, whether it’s social media product campaigns or TV advertising content, get in touch with us and we’ll bring your vision to life.
