How Advanced Motion Control HelpED Lux Create Kopparberg’S STUNNING ENDFRAME VIDEO
At Lux, we specialise in a wide array of video production services, from TV advert production to social media product film creation. For this project with Kopparberg, we created one of the most ambitious individual motion control shots we’ve undertaken using the MILO Motion Control Rig, achieving an enticing and attention-grabbing single take shot to showcase Kopparberg’s iconic cider range.
MILO Motion Control Rig, Image Source: Mark Roberts Motion Control
As one of the leading product video production teams in London, we pride ourselves on pushing the boundaries of creativity and technology. Motion control is a sophisticated technique we use to program and control the movement of cameras and other equipment with precision. For this project, we utilised a MILO robot, a cutting-edge piece of equipment known for its ability to execute smooth and fluid camera movements with unparalleled accuracy.
By employing advanced motion control techniques, we were able to experiment with unique perspectives, camera angles, and movements that would have been impossible to achieve manually. We also achieved complex choreography and seamless transitions between the various products, all in one continuous shot. MILO’s advanced technology ensured that the camera moved effortlessly through the scene, taking viewers on a visually stunning journey that highlighted the distinct qualities of each cider in the range.
This innovative approach resulted in a captivating and dynamic video that not only showcased the Kopparberg ciders in the best possible light but also held the audience's attention throughout the entire sequence.
