Bringing the Magic of Christmas to Life: Lux's Collaboration with Molton Brown for their 2023 Christmas Campaign
As the holiday season approaches, Lux is thrilled to share the enchanting experience of our latest project—Molton Brown's 2023 Christmas campaign. This festive collaboration has been a true labor of love, blending the expertise of our talented team with the cutting-edge technology of our partners to create a visual feast that captures the essence of Christmas magic.
The Art of Christmas in Slow Motion
At the heart of this campaign lies the beauty of slow-motion cinematography, with each frame meticulously crafted to immerse viewers in the wonder of the season. Working alongside the motion control specialists at MRMOCO and the visual effects wizards at MACHINESHOP, we embarked on a journey to capture the intricate details that make Christmas so special.
Our production team employed the Bolt Cinebot and Phantom high-speed camera to film at an astonishing 1000 frames per second (fps), ensuring that every glitter explosion and ribbon dance was recorded in breathtaking detail. The result? A series of stunning visual assets that showcase Molton Brown's festive offerings in all their sparkling glory.
Glitter Explosions and Festive Recipes
One of the highlights of this campaign is the use of glitter explosions to add a touch of magic to Molton Brown's special Christmas “recipes”. The shimmering particles float gracefully through the air, captured perfectly in slow motion, creating a mesmerising effect that draws viewers into the festive spirit. Each glitter explosion was carefully orchestrated and filmed, ensuring that the visual impact was as captivating as the products themselves. Our team also paid close attention to showcasing Molton Brown's holiday range of collections, capturing the rich textures and vibrant colours that define their seasonal collection.
The Spectacle of the Bolt Cinebot
A standout feature of this project was the use of the Bolt Cinebot, an advanced robotic camera system capable of executing complex motion control shots with unmatched precision. Watching the Bolt Cinebot in action was nothing short of spectacular, as it moved gracefully through each scene, capturing the essence of Christmas from every angle.
The Bolt Cinebot's ability to synchronize with our high-speed cameras allowed us to achieve dynamic shots that would have been impossible with traditional filming techniques. Its fluid movements and precise control added an extra layer of magic to the campaign, making every moment feel like a work of art.
Behind the Scenes: Crafting Christmas Magic
Creating the Molton Brown 2023 Christmas campaign was a collaborative effort that brought together the best in the industry. From the initial concept to the final edit, every step was infused with creativity and passion. Our team worked tirelessly to ensure that each frame was perfect, paying attention to every detail to deliver a campaign that truly captures the spirit of Christmas.
We invite you to take a behind-the-scenes look at the making of this magical campaign. Be prepared for a visual treat filled with glitter explosions, flying ribbons, and the incredible precision of the Bolt Cinebot. It's a celebration of creativity, technology, and the joy of the holiday season, all rolled into one unforgettable campaign.
Experience the Magic
As we approach the holidays, we're excited for you to experience the magic of the Molton Brown 2023 Christmas campaign. Keep an eye out for these stunning visuals across various platforms, and let yourself be transported into a world of festive wonder. At Lux, we're proud to have played a part in bringing this enchanting vision to life, and we can't wait to share the joy of Christmas with you.
Stay tuned for more behind-the-scenes insights and exclusive content as we continue to celebrate the holiday season with Molton Brown. From all of us at Lux, we wish you a magical and merry Christmas!
