This works

‘dream‘ campaign

Lux had the honour of crafting a celestial series of stills and videos for This Works' new 'dream' campaign, focused on their sublime pillow spray collection. Collaborating with special effects masters at MACHINESHOP, our production team artfully created a serene, dream-like setting. Our exceptional skills in lighting were especially pivotal in crafting a beautifully blended background gradient that mimics a dreamy sky, seamlessly aligning with the soothing nature of the sprays. Utilising visual effects, we delivered a tranquil ambiance that perfectly captures the essence of these restorative products. The end result is a visually-stunning campaign that not only met but exceeded client expectations, bringing the comforting qualities of the This Works 'dream' collection vividly to life.

Production: Lux Studio London | Post Production: Lux Studio London | Special Effects: MACHINESHOP

This Works sleep pillow spray advertisement, featuring two bottles of product against a dreamy sky background with text promoting better sleep.
Bus stop advertisement at night featuring "dream by This Works" sleep sprays, with claims of improved sleep and faster sleep onset. Wooden bench on the right.
Billboard advertisement for "This Works" pillow sprays with a blurred person walking by. Includes product images and claims of improved sleep quality.
Subway station platform with a moving train and a large advertisement for "This Works" sleep pillow sprays, featuring product images and sleep statistics.
Three framed advertisements on a tiled wall with the text 'dream by This Works' featuring a product bottle and cloud imagery.

Take a look

Behind the scenes

of this exciting shoot to see our talented production team in action.