This works

‘dream‘ campaign

Lux had the honour of crafting a celestial series of stills and videos for This Works' new 'dream' campaign, focused on their sublime pillow spray collection. Collaborating with special effects masters at MACHINESHOP, our production team artfully created a serene, dream-like setting. Our exceptional skills in lighting were especially pivotal in crafting a beautifully blended background gradient that mimics a dreamy sky, seamlessly aligning with the soothing nature of the sprays. Utilising visual effects, we delivered a tranquil ambiance that perfectly captures the essence of these restorative products. The end result is a visually-stunning campaign that not only met but exceeded client expectations, bringing the comforting qualities of the This Works 'dream' collection vividly to life.