Created for Silent Pool Gin’s 2026 Royal Ascot campaign, this elegant series of stills and films positioned the bottle as an essential accessory of the season and a symbol of English luxury, heritage and celebration.

Shot entirely in our studio, the campaign recreated the refined garden atmosphere and ceremonial pageantry of Royal Ascot through considered set design, virtual production, character-led compositions and cinematic lighting. The Silent Pool bottle remained the hero throughout, treated almost as a sculptural object as it was presented, gifted and carried by iconic Ascot figures.

The result is a timeless collection of editorial imagery and film that captures the spirit of the season while showcasing Lux’s ability to combine premium product photography, fashion-led storytelling and beautifully controlled studio production.

Conceptualisation/Production/Post Production: Lux Studio London