SEKONDA

Commissioned by the Makalu Agency, we had the honour of producing Sekonda’s 2024 Christmas Ad, expertly crafted for multi-channel distribution, including cinema release via DCM. The Makalu team entrusted us with the task of capturing Sekonda’s watches to the highest degree of quality possible in doing so leveraging our extensive expertise in jewellery lighting, motion control, and macro cinematography. Our comprehensive project management encompassed the full production pipeline from principal photography to both offline and online editing, culminating in final clearance and distribution across the wide range of Playouts. The enchanting ribbons featured in the ad were full CGI, carefully modelled, simulated and composited by the team at The Forge.

Production: Lux Studio London | Post Production: Lux Studio London CGI Design: The Forge | DCM Audio Mix: Jungle Studios