ATARATMA
BRAND LAUNCH KEY VISuals
Key launch visuals for a new fragrance brand, produced entirely in-house at Lux using our Virtual Production setup, crew and equipment. This campaign was designed to evoke a powerful sense of time, place and atmosphere, immersing viewers in the world of the scent through cinematic lighting, texture and movement. From concept to final delivery, every element was crafted to capture the brand’s identity and emotional essence within a single, cohesive visual narrative.
Production: Lux Studio London | Post Production: Lux Studio London | Styling: Claire Sokell-Thompson
